Bill Gates and Steve Jobs: Keynote text analysis
Apple CEO Steve Jobs and Microsoft Chairman Bill Gates both gave big keynote addresses last week. So how did their messages compare? At the suggestion of a reader, we ran the text of both speeches through the tag-cloud generator, a program that displays the most commonly used words in varying sizes, depending on how often they’re spoken. For further comparison, we did the same thing with Dell Chairman Michael Dell’s Consumer Electronics Show keynote.
And just for fun, we also analyzed the text with the language-assessment tools at UsingEnglish.com. Click on the names of those ratios below for definitions. Lower scores generally mean that the language is easier to understand. By those measures, one executive did noticeably better than the others.
Read on to see what we found:
AP Photo/Paul Sakuma
Steve Jobs, 2007 Macworld Conference and Expo
Avg. Words/Sentence: 10.5
Lexical Density: 16.5%
Hard Words: 2.9%
Gunning Fog Index: 5.5